NEW BALANCE

"one more"

About the project

This one started with a DM.

Kendall (DP) was scrolling through Nova one day and stumbled across Maritza's profile. Noticed she was local, liked what she was doing, and just reached out. No big pitch, no formal intro, just a message saying hey, I have this idea for a tennis piece, are you interested? Turns out she was very interested.

Maritza has been deep in the sport and fitness world for a while, so this concept felt natural for her. From there it became a real labor of love, months of back and forth, location scouts, casting, building out shot lists, figuring out the movement. The kind of pre-production that doesn't always get talked about but makes all the difference in what you end up with.

We're really proud of how this one came together. And honestly just as grateful for the people we got to meet along the way. Good project. Good people. That's the best kind.

Credits