lululemon
"summer series"
About the project
Maritza reached out to her favorite San Diego trainer and asked if she'd model in a spec piece for lululemon. They made something they were proud of and posted it.
Not long after, the lululemon community team reached out about their upcoming summer series.The goal was simple: capture the energy of these events and make locals want to show up.
Killer workouts, new friendships, and local wellness vendors all in one place. The kind of atmosphere that films itself. We just had to do it justice.
The lululemon team genuinely cares about what they're building, and that made all the difference.
Credits
Videographer: Maritza Lopez
Editor: Maritza Lopez
Photographers: Dee Martinez, Mikko Serrano, Liz Avery
