Dear Danielle & Fooda Team,

It was great connecting and learning more about the vision behind Fooda and the Orange brand experience.

The opportunity here is not just to create a brand video, but to capture a real-world experience for your customers and translate it into a structured content library your team can use across marketing, sales, and internal storytelling.

This proposal outlines a focused production approach, along with options to expand into broader content and social narratives.

Sincerely,

VCA & All Good

Empowering Ambitious Brands Through Visual Storytelling

At Visual Content Agency, we help established brands translate real-world influence into structured digital presence.

One strong narrative → expanded into multiple usable assets → distributed with intention.

For Orange by Fooda, this means:

A flagship B2B video to thoroughly explain Orange by Fooda (5–7 minutes)
A content library built from real interactions
Assets that support marketing, sales, and recruiting

Production Philosophy & Content Capture Approach

While this project is scoped for 4–5 production days on-site at the Qualcomm location, our team approaches production with both intentional planning and flexibility.

If opportunities arise to streamline the schedule without compromising quality, we will do so—while still ensuring the project is properly resourced to capture the full scope of the Fooda by Orange experience.

Our priority is not just efficiency, but capturing the right moments, environments, and interactions that bring the brand to life.

On-Site Production & Content Library System

Orange by Fooda already delivers a strong in-person experience. The opportunity is to translate that experience into a structured, reusable content library.

On-site production is how we capture real interactions, environments, and brand touchpoints that cannot be recreated remotely.

Our goal:

Create a premium content library your team can use year-round
Capture authentic moments that reflect the real Orange experience
Builds a foundation for ongoing marketing, sales, and internal storytelling
Turns a single production into months of usable content

Brand Video (Core Asset)

The brand video serves as the central narrative piece for Orange by Fooda.

It is designed to clearly communicate the value of the experience while also acting as the foundation for all supporting content.

What It Includes

Pre-Production

Creative direction and concept development
Story structure and interview planning
Script or guided talking points

Production

Multi-day shoot (4–5 days)
Interviews and real-world b-roll capture
On-site production management

Post-Production

1 x 5–7 minute brand video
Cinematic storytelling with interviews and b-roll
Music, pacing, and narrative structure
Color correction and sound mix

Typical Outputs from Production

1 x Hero Brand Video (5–7 minutes)
4x Short-form social video assets

Use Cases for Captured Content

Website and landing pages
Sales and partnership presentations
Recruiting and employer branding
Social media (LinkedIn, Instagram, etc.)
Internal communications and training

Content Library

This project is designed to go beyond a single deliverable.

During production, our team has the capabilities of organizing a content library system, allowing your team to continuously repurpose and activate content across multiple channels.

What This Includes

Interview recordings (leadership, team, users)
Cinematic b-roll across environments
Real workplace and food experience interactions
Select photography captured during production
Organized delivery for internal access and future use
Additional interview cutdowns (as needed)
Social-ready clips for ongoing distribution
B-roll library for future campaigns

Social Media Activation

Once the brand video is complete, the captured footage becomes a content engine.

Rather than a single asset, the project produces:

Social media cutdowns
Sales-focused edits
Internal messaging variations
Ongoing campaign content

This ensures the investment continues to deliver value well beyond the initial launch.

Capture Once. Build a System.

The Opportunity for Orange by Fooda

A strong real-world experience at locations like Qualcomm
A service that is best understood when seen, not explained
A need to translate in-person experience into scalable digital content
An opportunity to align messaging across external and internal audiences

We structure this project around:

1. Story Development : Align narrative, messaging, and tone

2. Production: Capture real experiences, interviews, and environments

3. Content Expansion: Turn one shoot into multiple usable assets

4. Optimization: Ensure content works across channels and teams

Scope of Work

Discovery

Social audit (industry, competitors, like-minded accounts)
Content library review

Video Storytelling Strategy (Optional)

Optional if client prefers to lead creative

Creative direction
Narrative development
Interview structure
Script or talking points

Production (4–5 Days)

Location: Qualcomm, San Diego
Timeline: 4–5 days (optimized if possible)

Includes:

Interviews (leadership, team, users)
Cinematic b-roll
Real-world activations
Production direction
Staged/Brand Photography

Brand Video Deliverables

1x 5–7 minute brand video
Interview-driven storytelling
Cinematic edit + pacing
Music, color, sound

Captured during production:

4 x Social media video assets
Select photography
Full access to raw + processed assets

Add-On's

Brand Storytelling Optimization

Structuring content for:

Sales
Internal messaging
External marketing
Content usage recommendations
Narrative consistency across assets

Ongoing Video Editing Services

Allows Fooda to continue using captured footage without additional production

Additional editing support for:

Social media content
Campaign-specific edits
Sales + recruiting videos
Internal communications

Content Activation Partnership

Options:

3-Month Activation

6-Month Partnership

We can support Fooda’s internal team by:

Planning monthly content produced by VCA
Repurposing video assets edited by VCA
Supporting Instagram + LinkedIn strategy by helping Fooda team integrate Orange-video content into their strategies

Pricing tailored to

your needs.

If approved by March 13th, 2026, Camber Creek will receive

10% off the first 3 months of the monthly retainer (Tier 1,

Tier 2, or Tier 3).

Next Steps

To move forward, we will confirm:

Key objectives for the brand video
Primary audience (external vs internal)
Interview subjects
Production schedule at Qualcomm

Meet your dedicated

marketing team

Before investing a single penny, we invite you to rigorously assess our approach and confirm that you have the right partners working alongside you.

Maritza Lopez

All Good Productions, Owner

Maritza is an Emmy-award-winning videographer.

Amy Hadrys

Co-Founder & Chief Marketing Officer, VCA

As VCA’s co-founder and director of content strategy, Amy is a high-level thinker, organizer, and communicator with a focus and passion for brand storytelling.

With a degree in communications with an emphasis in marketing, Amy Hadrys has over 16 years of digital marketing experience. Her strengths lie in developing award-winning content strategies and campaigns for clients, taking the reins of large national and global brands by being their “voice” online, managing bustling social communities, and developing a content workflow for internal teams.

Prior to owning VCA, Amy has had the opportunity to work with a roster of prestigious clients including ASICS America, Shea Homes/Trilogy Active Lifestyle Communities, Souplantation, ENJOY Professional Hair Care, Health Beauty Life Magazine, and a variety of local clients and agencies in the Southern California region.

Vincent Apodaca

Co-Founder & CEO, VCA

As VCA’s co-founder and CEO, Vincent leads and oversees our team in the production of all digital assets and spearheads branding and campaign initiatives from inception, project management to final output.

Vincent Apodaca is an expert in professional content production, content strategy, and business management with over ten years of experience in the digital marketing industry. His strengths lie in producing original, compelling visual content for clients across the nation.

He is proud to say that he has had the opportunity to partner with national brands and organizations prior to founding VCA, including Hoven Vision, YB Divided, and Australian clothing line, The Mad Hueys. He has filmed at large-scale events such as MAGIC in Las Vegas, Moonrise Music Festival, Agenda in Long Beach and Las Vegas, LA Fashion Week, and the Pipeline Master’s in Oahu, to name a few.

About VCA & All Good

We are a San Diego-based team led by co-founders Vincent Apodaca (CEO) and Amy Hadrys (Chief Marketing Officer), combining strategy, writing, and production under one roof. Our work blends content strategy and production, and we have supported long-term partners for years (including a 10-year client relationship since inception) while earning multiple American Advertising Awards since 2020.

“We cannot thank you enough for the wonderful creativity, skills, and execution you both provided. We were taken aback by the strength of the message created by your videos & social content.”

— Galen Newhouse President, West Pak Avocado Inc.

Ready to work together?

Please accept if you agree to move forward with our team. Thank you!

If you are ready to start, please click the button below to approve.

Limited-time offer (valid through March 13th, 2026)

The rates listed in this proposal are valid through March 13th, 2026.
If approved by March 13th, 2026, Camber Creek will receive 10% off the first 3 months of the monthly retainer (Tier 1, Tier 2, or Tier 3).
Strategy setup fees and add-ons are quoted separately unless explicitly stated.

A complete Master Agreement with terms and conditions will be sent upon signing. Once approved, we will send a kickoff meeting call with an agenda designed to request access & content needs.

Payment Terms

Strategy setup is invoiced upon approval and is due in full prior to kickoff.
Monthly retainer is billed in advance and due prior to the start of each service month.
Production days and add-ons (including brand video) are quoted separately and require 50% payment prior to scheduling.