Dear Lionel & Camber Creek Team,
It has been a pleasure learning more about Camber Creek as you approach your 15th year in business. With a strong portfolio including SERHANT., Whale, and HappyCo, the credibility is clear.
The opportunity now is amplification. Your podcast, operator network, and market perspective represent real influence, but the digital media system around them can be more structured, more visible, and more intentional.
Based on your note, this proposal outlines a practical partnership to support podcast short-form, select on-site production, publication writing, and ongoing social positioning. Our goal is not volume. It is visibility with intention.
Sincerely,
VCA & All Good
Content Marketing & Video Strategy Proposal
Empowering Ambitious Brands Through Visual Storytelling
At Visual Content Agency, we help established brands translate real-world influence into structured digital presence.
We were referred to Camber Creek through our production partner, All Good Productions, and we collaborate closely to deliver high-end capture when on-site production is needed.
We are a San Diego-based team founded by Amy Hadrys and Vincent Apodaca, built on a simple promise: show up, do the work, and make your story look as credible online as it is in real life.
For Camber Creek, that means transforming existing credibility into consistent, thoughtful visibility, with an institutional tone and a system your team can sustain.
Camber Creek
Today on Social + Media
Camber Creek has built meaningful credibility in PropTech through long-term conviction, an operator network, and a consistent point of view.
Today, the building blocks for a strong external presence already exist.
- Catalyst (podcast): a steady source of founder-grade conversations
- LinkedIn: the right audience for LP and founder visibility
- YouTube: a home for long-form, with clear upside in distribution
| Channel | Link | Current Snapshot |
|---|---|---|
| Camber Creek on LinkedIn | 9,000 followers. Recommended channel focus: LinkedIn | |
| YouTube | Camber Creek on YouTube | 24 subscribers. 37 videos |
| Podcast | Catalyst by Camber Creek | Strong narrative foundation for short-form repurposing on IG Reels, Stories |
Growing the Camber Creek Brand Presence Online
- Strong reputation and point of view in PropTech
- Podcast content that can be better leveraged into short-form
- YouTube presence established, but not yet driving meaningful visibility
- Social consistency can be improved without diluting tone
- Publications can be amplified so they work with video and social, not separately
Our Approach
Transform Camber Creek from a respected VC firm into a visible media authority in PropTech through structured content creation, distribution, and cohesive messaging.
Content Success looks like
- Growth in qualified LinkedIn audience (founders, operators, investors)
- Increased engagement from real estate executives (saves, shares, replies)
- Lift in podcast visibility through short-form distribution and watch time
- Stronger consistency of posting cadence and positioning
- More support with creating content that supports inbound signals (DMs, intros, meeting requests)
Month 1: Research & Development
- Discovery
- Social audit (industry, competitors, like-minded accounts)
- Content library review
- Brand development
- Digital Style Guidelines
- Best practices
- Content mood board
- Social media plan
- Content database (VCA)
- Editorial calendar
- Content DAM (digital asset management)
- Social calendar
- Onboarding
- VCA team admin access
- Designated internal roles
- Monthly deliverables + VCA timelines
Month 2–3: Camber Creek Social Media Marketing
& Content Management
Monthly Brainstorm (Client + VCA)
We start with a monthly content checklist to confirm priorities and updates, then move into collaborative ideation so content stays aligned to your goals and real-time industry happenings.
Channels (LinkedIn-first; additional channels added by tier)
- LinkedIn (primary)
- YouTube support (light optimization and Shorts packaging when applicable)
- IG + FB (Meta) (Tier 2+)
Posting cadence
- Weekly Content Checklist (what is publishing and why)
- Up to 12 posts per month (LinkedIn-first)
- Podcast-led short-form cadence (6–8 clips per episode)
Content creation + production
- Short-form video editing from Camber Creek recordings (captions + platform-safe formatting)
- Social copywriting for each post and clip
- Instagram account setup + launch support (Tier 2+ when applicable)
Marketing management
- Publishing workflow + approvals (clear review windows)
- Calendar management (so execution stays consistent)
- Copy + edit refinement (stronger hooks, clarity, pacing)
Reporting
- Quarterly KPI snapshot (high-level)
*(On-site video production and production days are quoted separately.)
Client communication + workflow (included in all tiers)
- A shared workspace for planning and approvals (VCA Notion)
- Shared Dropbox or Google Drive for asset sharing
- Monthly planning + Content Checklist calendar
- Theme alignment + story brainstorming
- One round of revisions per post (additional rounds scoped as needed)
- Clear turnaround expectations and approval windows agreed during kickoff
Pricing tailored to
your needs.
If approved by March 13th, 2026, Camber Creek will receive
10% off the first 3 months of the monthly retainer (Tier 1,
Tier 2, or Tier 3).
Service Tier Details
(The first-90-days learning phase and workflow are included in all tiers and outlined above.)
Tier 1 — Clip Engine + Social Cadence
$7,500 / month
Minimum term: 90 days
For consistent podcast repurposing and a steady cadence on LinkedIn only, with light strategic direction.
Tier 1 deliverables (LinkedIn only)
| Deliverables | Quantity | Notes |
|---|---|---|
| Podcast short-form clips | 4–6 clips per episode | LinkedIn-first formatting, captions included |
| Social posts (copywriting) | 8–12 posts / month | Built from podcast insights + timely market POV |
| Marketing management | Ongoing | LinkedIn publishing workflow, calendar management, and approvals for consistency monthly |
| Monthly Planning call + Content Checklist | 1x / month | Align on what we are posting and why |
| Performance snapshot | 1x / quarter | High-level performance: What works well & why |
Light strategy (included)
- Content pillars + cadence (practical, podcast-led)
- Monthly Content Checklist (themes, topics, and what’s publishing)
- Copy + edit refinement (stronger hooks, clarity, pacing)
Not included in Tier 1 (Tier 2+)
- Strategy Roadmap
- Publication /email integration
Tier 2 — Integrated Strategic Content Partner
$7,500 one-time Strategy Roadmap setup fee + $9,500 / month
Minimum term: 12 months
One-time Strategy Roadmap setup fee ($7,500)
This is a dedicated strategy engagement delivered as a visual presentation and a working system your team can use week to week.
Delivered as
- Visual presentation deck
- Notion integration (editorial calendar + Content Checklist + approvals)
Includes
- Visual Content Roadmap: strategic foundation for ongoing content that keeps execution consistent month to month.
- 12-month editorial roadmap (themes, priorities, key moments, and sequencing)
- Content pillars + narrative direction (PropTech POV, dealflow insights, operator network, publication moments)
- Brand voice + tone guidance (institutional, founder-grade)
- Digital guidelines for clips and posts (format, styling, pacing, hooks)
- Monthly themes + rollout plan (Content Checklist rhythm)
- Publishing workflow + asset organization (so approvals are easy and content compounds)
Client communications + team support (included)
- 1-hour monthly strategy call
- Quarterly editorial strategy session
- Quarterly performance snapshot
Everything in Tier 1, plus:
- Annual publication writing support (outline required)
- Executive positioning support (voice, POV, and messaging direction)
- Light YouTube optimization for long-form and Shorts
- Blog management (up to 2 blogs)
- Brand video campaign distribution support (rollout plan + channel posting when brand video assets are produced)
Tier 3 — Content Growth
Partner
$7,500 strategy setup + $12,500 / month ongoing
Minimum term: 12 months
For long-term authority building and campaign-level media.
Everything in Tier 2, plus:
- Expanded channel strategy and content scaling (up to 3+ channels)
- Brand video campaign distribution (campaign planning + posting across channels)
- Email marketing management (newsletter campaigns)
- Newsletter framework development + campaign-level planning
Email marketing management (included in Tier 3)
Monthly newsletter campaigns include (with up to 2 blogs integrated into the newsletter when applicable):
- Monthly brainstorm session or async correspondence (up to 1 hour)
- Email newsletter checklist + written outline
- Copywriting for each section
- Two rounds of editorial revisions
- Email campaign build + send in the email platform (template build, content embed, and campaign testing)
- List upload into the email platform (client provides a clean, formatted list)
- Basic campaign performance snapshot (open rate and click rate)
- List segmentation and advanced email analytics are not included (client-owned or separate scope)
Additional Tier 3 planning + strategy support
- 12-month editorial planning (themes, sequencing, and major moments)
- Brand video campaign integration
- Quarterly performance snapshot
- Quarterly video production support planning (production quoted separately)
- Expanded YouTube strategy
On-Site Production (2–3 times per year)
Camber Creek already has the credibility. On-site production is how we capture high-signal moments (events, operators, portfolio wins) at a quality level that matches the brand.
Why it is worth it
- Creates a library of premium assets you can use all year
- Captures operator and founder conversations that do not happen on Zoom
- Gives the podcast and social cadence a burst of momentum that compounds </aside>
Use cases (examples)
- Trade show and conference coverage
- Conference capture model (rapid interviews + same-week cutdowns)
- Exclusive interviews (executives, LPs, portfolio founders)
Typical outputs per shoot
- 1 long-form interview or episode (optional, based on the moment)
- 6–10 short-form clips
- Social-ready cutdowns for a 4–6 week distribution cycle
Production and travel are quoted separately based on location, schedule, and crew needs.
Optional Add-On: Brand Video (Recommended)
A brand video gives Camber Creek a single, high-quality core asset that makes the value of the firm immediately clear.
It lives on the website, supports inbound conversations, and becomes the source material for months of short-form and social cutdowns.
Important: When brand video assets are produced, the creative adaptation for social (cutdowns, captions, and posting per channel) is included in the content distribution work for Tier 2 and Tier 3.
Best time to do this
After the Strategy Roadmap is complete, so the video reflects the right positioning and message.
What it includes
- Pre-production: creative brief, concept, scripting, interview prompts, and storyboard
- Production: 1 shoot day (or 2 half-days) for interviews and b-roll (location TBD)
- Post-production: 1 hero brand video (~2 minutes) + social cutdowns (15–60 seconds)
- Rollout support: recommended distribution plan across LinkedIn, YouTube, and owned channels
Investment
Estimated starting at $15,000 (quoted separately; final scope based on video production days, travel, and revision rounds).
Next Steps
If this direction feels right, we recommend starting with Tier 2 so everything feels connected: podcast clips, social writing, and annual publication support, with room to add on-site production when it matters.
To finalize scope and timeline, we will confirm:
- A link to a recent podcast episode that best represents Camber Creek
- The primary channel to prioritize first (we recommend LinkedIn)
- Whether there is an existing editor or production partner to keep in place
Meet your dedicated
marketing team
Before investing a single penny, we invite you to rigorously assess our approach and confirm that you have the right partners working alongside you.
Maritza Lopez
All Good Productions, Owner
Maritza is an Emmy-award-winning videographer.
Amy Hadrys
Co-Founder & Chief Marketing Officer, VCA
As VCA’s co-founder and director of content strategy, Amy is a high-level thinker, organizer, and communicator with a focus and passion for brand storytelling.
With a degree in communications with an emphasis in marketing, Amy Hadrys has over 16 years of digital marketing experience. Her strengths lie in developing award-winning content strategies and campaigns for clients, taking the reins of large national and global brands by being their “voice” online, managing bustling social communities, and developing a content workflow for internal teams.
Prior to owning VCA, Amy has had the opportunity to work with a roster of prestigious clients including ASICS America, Shea Homes/Trilogy Active Lifestyle Communities, Souplantation, ENJOY Professional Hair Care, Health Beauty Life Magazine, and a variety of local clients and agencies in the Southern California region.
Vincent Apodaca
Co-Founder & CEO, VCA
As VCA’s co-founder and CEO, Vincent leads and oversees our team in the production of all digital assets and spearheads branding and campaign initiatives from inception, project management to final output.
Vincent Apodaca is an expert in professional content production, content strategy, and business management with over ten years of experience in the digital marketing industry. His strengths lie in producing original, compelling visual content for clients across the nation.
He is proud to say that he has had the opportunity to partner with national brands and organizations prior to founding VCA, including Hoven Vision, YB Divided, and Australian clothing line, The Mad Hueys. He has filmed at large-scale events such as MAGIC in Las Vegas, Moonrise Music Festival, Agenda in Long Beach and Las Vegas, LA Fashion Week, and the Pipeline Master’s in Oahu, to name a few.
About VCA & All Good
We are a San Diego-based team led by co-founders Vincent Apodaca (CEO) and Amy Hadrys (Chief Marketing Officer), combining strategy, writing, and production under one roof. Our work blends content strategy and production, and we have supported long-term partners for years (including a 10-year client relationship since inception) while earning multiple American Advertising Awards since 2020.
“We cannot thank you enough for the wonderful creativity, skills, and execution you both provided. We were taken aback by the strength of the message created by your videos & social content.”
— Galen Newhouse President, West Pak Avocado Inc.
Ready to work together?
Please accept if you agree to move forward with our team. Thank you!
If you are ready to start, please click the button below to approve.
Limited-time offer (valid through March 13th, 2026)
- The rates listed in this proposal are valid through March 13th, 2026.
- If approved by March 13th, 2026, Camber Creek will receive 10% off the first 3 months of the monthly retainer (Tier 1, Tier 2, or Tier 3).
- Strategy setup fees and add-ons are quoted separately unless explicitly stated.
A complete Master Agreement with terms and conditions will be sent upon signing. Once approved, we will send a kickoff meeting call with an agenda designed to request access & content needs.
Payment Terms
- Strategy setup is invoiced upon approval and is due in full prior to kickoff.
- Monthly retainer is billed in advance and due prior to the start of each service month.
- Production days and add-ons (including brand video) are quoted separately and require 50% payment prior to scheduling.
A complete Master Agreement with terms and conditions will be sent upon signing. Once approved, we will send a kickoff meeting call with an agenda designed to request access & content needs.
How we operate
Notes
- VCA will repurpose existing recordings and assets provided by Camber Creek.
- On-site video production, travel, and production days are quoted separately.
- Revisions beyond the included rounds may require additional time and approval before continuing.